Driven By Purpose

My passion for Open Horizon Analytics is driven by a commitment to accessibility—delivering innovative solutions, enhanced capabilities, and deeper insights to ensure that everyone benefits from data-driven decisions. We empower mission-driven organizations and customer-focused businesses by making advanced analytics achievable, enabling them to grow, engage, and thrive with purpose.

Brad Cunningham

FOUNDER, PRINCIPAL CONSULTANT

With over two decades of experience, I specialize in delivering data-driven solutions that empower organizations to make strategic decisions. I've partnered with Fortune 500 clients across industries such as grocery, consumer packaged goods, entertainment, and quick-serve restaurants, providing actionable insights that drive measurable outcomes.

Additionally, I've contributed to higher education philanthropy by enhancing fundraising and donor engagement strategies, notably collaborating with the University of Iowa Center for Advancement to optimize their philanthropic initiatives.

At Open Horizon Analytics, I offer data science and advanced analytics services designed to help organizations thrive in a data-driven world.

Holding a BA in Business Administration with a Finance concentration from the University of Iowa and an MBA with a Marketing concentration from Loyola University Chicago, I combine academic knowledge with hands-on experience to deliver tailored solutions.

Relevant Examples of My Work

Higher Education Philanthropy

Prominent Big Ten Research University

Roles:

  • Vice President, Constituent Insights and Analytics

  • Associate Vice President, Data Analytics

Highlights:

  • Developed a strategic vision for the implementation of advanced analytics solutions, fostering a data-driven culture.

  • Established a data-driven pathway to a measurable annual performance objective of $37M for our Annual / Leadership Annual Giving team.

  • Established a data-driven pathway to a measurable annual performance objective of $300M for team of Major Giving development officers.

  • Supported a 5-year strategic plan with new data-driven giving and engagement metrics, models, and measurement.

  • Played a pivotal role, leveraging data and analytics, in steering a comprehensive campaign towards a $3B goal.

Retail Engagements

Global Customer Data Science Company

Roles:

  • Vice President, Head of Retail Solutions and Analytics

  • Vice President, Head of Brand Consulting Analytics

  • Director, Retail Solutions and Analytics

  • Director, Consumer Packaged Goods (CPG) Analytics

Highlights:

  • Provided analytic leadership in the redesign of a loyalty program for a 1,400-store specialty pet retailer.

  • Collaborated closely with new business development leadership to position and present analytics and insights capabilities.

  • Completed multiple 10-week "discovery" engagements worth $500K.

  • Partnered on several multi-year engagements with convenience and entertainment clients exceeding $8M.

  • Executed over 30 custom analyses for multiple Consumer Packaged Goods clients, contributing to revenues exceeding $7M.

  • Contributed to the development of new business proposals to Consumer Packaged Goods clients, generating revenue of over $1M.